Social Media for Sustainable Business at Presidio MBA

Written by Joey Shepp on . Posted in presentations

Video Presentation

Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology. This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics. Twitter @JoeyShepp your question about new media and sustainability.

Social Media for Sustainability [Presentation]

Written by Joey Shepp on . Posted in presentations

Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution. Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability. Shepp, a new media expert, will help you see a vision of the near future.

Social Media for Sustainable Business [VIDEO]

Written by Joey Shepp on . Posted in presentations

Learn how to leverage social media to build an open, authentic brand. Discover how Twitter, Facebook and blogging can help grow your business and communicate your sustainable mission. A must-attend for any business thinking about social media or for those struggling with making it work.

Presentation done at the 2009 San Francisco Green Business Conference produced by Green America.

Social Media for Sustainable Business at the SF Green Business Conference

Written by Joey Shepp on . Posted in presentations

Earthsite’s founder Joey Shepp will be speaking at Green America’s Green Business Conference on Wednesday, Nov 11, 2009.  In Joey’s session: The World of Social ‘Business’ Networking attendees will learn how to communicate via new social media tools to build their brand. They will discover how Twitter, Facebook and blogging can help grow your business. A must attend for any business thinking about social networking or for those struggling with making it work.

The Green Workplace

Written by Joey Shepp on . Posted in presentations

On Wednesday, July 22 2009, Earthsite’s Founder Joey Shepp spoke at the CESSE 2009 Conference.  The conference took place at the Loews Royal Pacific Resort in Orlando, Florida.

Joey’s talk The Green Workplace was about how we work has a huge impact on our health, our environment, and the products and services we produce. In this workshop he discussed how to adopt green initiatives in the workplace, leading to greater employee health, energy and cost savings, more efficient collaboration, and how to reduce your carbon footprint.  Topics included energy efficiency, paperless office, telecommuting, cloud computing, online collaboration, e-waste recycling, sustainable website hosting, healthy ergonomics, carbon footprint calculators, and green procurement.

The CESSE, Council of Engineering and Scientific Society Executives, incorporated in 1977, is an informal, not-for-profit international organization of chief executive officers and mid-to-senior level staff members of scientific and engineering societies. CESSE offers its members a forum for exchanging information about their experiences and a venue for addressing the problems, challenges, and opportunities they face in operating their societies.

Green America Webinar: The Open Brand, Beyond Greenwashing

Written by Joey Shepp on . Posted in presentations

Sustainability Marketing in a World of Radical Transparency.

Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management. At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.

In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.