Green Marketing 2.0: It's all about Trust

Traditional top-down marketing is dead. Consumers don’t trust advertising, but they do trust each other. Online technologies such as FaceBook, MySpace, and the iPhone are facilitating a revolution in peer-to-peer communication. How does business today engage with new online strategies to build loyal customer communities? Learn about Social Media, Online Video, Mobile Phones, Blogs, and other rapidly emerging technologies that are forever changing the foundations of marketing. Learn how Sustainable Business is perfectly aligned to take advantage of this new era of Transparency and Trust. Joey Shepp will help you decode the online jargon and prepare you for marketing in an online world.

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Read more at SustainableEnterpriseConference.com  

Clean Technologies Driving the Green Economy 

What is clean tech and how does it fit in with ecological and sustainable principles? From biofuels to utility development based on nature’s own systems, clean technologies and the engines that fund them are diverse and far-reaching. Learn about innovative green technologies from local visionaries whose work is changing the face of technology as we know it around the world.

Green 2.0: Delivering Green to Mainstream

• Who is the Bright Green Consumer?
• How to position Green for the Mainstream
• Why Green Consumers love the internet
• Case Studies in how businesses are using the internet to connect with the Green Consumer
• Online strategies for small green business

About Green Drinks Events:

"Every month people who work in the environmental field meet up for a beer at informal sessions known as Green Drinks.

We have a lively mixture of people from NGOs, academia, government and business. Come along and you'll be made welcome. Just say, "are you green?" and we will look after you and introduce you to whoever is there.It's a great way of catching up with people you know and also for making new contacts. Everyone invites someone else along, so there’s always a different crowd, making Green Drinks an organic, self-organising network.

These events are very simple and unstructured, but many people have found employment, made friends, developed new ideas, done deals and had moments of serendipity. It's a force for the good and we'd like to help it spread to other cities. Contact your local node to get the latest info about coming along."

GreenDrinks.org  

Decision Making 2.0: How Information Technology Can Help us Make Decisions Friendly to Planet, People and Profits

Do you know the environmental impact of that steak you bought at Whole Foods? Do you have any idea how much electricity your PC is using when you leave it on all night? Should you tell the grocery clerk plastic or paper? What if your cellphone could tell you the greener choice in each case? In this session we’ll discuss the decisions we make on a daily basis, either as consumers or as employees, and how IT solutions can inform those decisions. Our premise is that if you are given the right information, at the right time, in the right format, you’ll make decisions that are more socially and/or environmentally friendly. For this workshop, you won’t hear speakers talk about tech trends or consultants talk about how to make decisions; rather, you’ll be creating ideas. Come be a part of the solution – come make an impact on the future of decision making.

Net Impact Professional Summit

Business and Technology Panel

How Web 2.0 is Empowering Sutainable Business

Web 2.0 is about collaboration, sharing, and accessibility. How is this online revolution empowering Sustainable Business? Participants will learn how start-ups and big businesses alike are using the power of the Web to improve their bottom lines while addressing environmental and social justice issues. See demonstrations of cutting-edge, near-free software that can easily be integrated into your organization to increase collaboration while lowering your organization's impact on the environment.

Read more at Sustainable Enterprise 2007