Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by joey shepp, New Media Maven and CEO of Earthsite.net

Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.

 

Video Presentation

Social Media for Sustainable Business at Presidio MBA from Joey Shepp on Vimeo.

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Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution. Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability. shepp, a new media expert, will help you see a vision of the near future.

Learn how to leverage social media to build an open, authentic brand. Discover how Twitter, Facebook and blogging can help grow your business and communicate your sustainable mission. A must-attend for any business thinking about social media or for those struggling with making it work.

Presentation done at the 2009 San Francisco Green Business Conference produced by Green America.

Earthsite's founder joey shepp will be speaking at Green America's Green Business Conference on Wednesday, Nov 11, 2009.  In Joey's session: The World of Social ‘Business’ Networking attendees will learn how to communicate via new social media tools to build their brand. They will discover how Twitter, Facebook and blogging can help grow your business. A must attend for any business thinking about social networking or for those struggling with making it work.

Earthsite's founder joey shepp will be speaking at the San Francisco Green Festival on Friday, November 13, 2009 at 2 pm on the Mezzanine.  For complete Green Festival program/schedule information, download the SF Program Guide here.

Social Media + Sustainability

Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution.  Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability. shepp, a new media expert, will help you see a vision of the near future.

This will be an interactive session.  Bring your smart phone/mobile device to participate.

After Joey's talk there will be a Green "Tweet Up" at 3 pm.  Come meetup and get to know other Bay Area Green Tweeters, Bloggers, and social media mavens.

On Wednesday, July 22 2009, Earthsite's Founder joey shepp spoke at the CESSE 2009 Conference.  The conference took place at the Loews Royal Pacific Resort in Orlando, Florida.

Joey's talk The Green Workplace was about how we work has a huge impact on our health, our environment, and the products and services we produce. In this workshop he discussed how to adopt green initiatives in the workplace, leading to greater employee health, energy and cost savings, more efficient collaboration, and how to reduce your carbon footprint.  Topics included energy efficiency, paperless office, telecommuting, cloud computing, online collaboration, e-waste recycling, sustainable website hosting, healthy ergonomics, carbon footprint calculators, and green procurement.

The CESSE, Council of Engineering and Scientific Society Executives, incorporated in 1977, is an informal, not-for-profit international organization of chief executive officers and mid-to-senior level staff members of scientific and engineering societies. CESSE offers its members a forum for exchanging information about their experiences and a venue for addressing the problems, challenges, and opportunities they face in operating their societies.

Sustainability Marketing in a World of Radical Transparency.

Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management. At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.

In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.

Learn how to leverage social media to build a personal brand and land your dream job.

 

This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.

Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!

At the 6th Northbay Growth & Innovation Forum held in Santa Rosa, joey shepp, founder of Earthsite, spoke to a large audience of business professionals and entrepreneurs. Speaking along-side Steve Weiss, co-founder of the North Bay Angels, joey presented on the topic of social media and how small to medium sized businesses can leverage "customer powered marketing."

After the two keynote speeches, there were three rounds of breakout workshops. joey led the social media workshop, and fielded questions of "how-to," privacy, and strategy. Once again the response was terrific as many people were excited around the topic and buzz of social media.

Following the workshops, five entrepreneurs presented their business plans in front of a panel of judges. The event was well organized and well attended. If you you made it out to the event, thank you for all the great questions, thoughts, and ideas that you shared with us! Below you'll find the presentation from the event.

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