Original Article on Triple Pundit: Expert Editorial on Sustainable Business

Joey shepp, founder of Earthsite, a self-described new media company for sustainable brands, spoke on the subject at the LOHAS conference. Engagement is the basic strategy of social currency. Companies must 1) respond, 2) participate, 3) share and thank their communities. These strategies lead to user-generated content (UGC), which is one of the main objectives of any social media campaign.

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From the GreenSmith Sustainable Business Consulting Blog:

"My first guest is joey shepp, who has been involved in the sustainable business realm in some form or another for the better part of a decade, and presenting engagingly about it at innumerable events. Whether it's leading the technology efforts at Green Festival, running web, design, and social media strategy firm EarthSite, joey has a lot to say on how technology and green meet, and how to do it effectively. We had a far ranging conversation, largely anchored in the social media realm, joey sharing interesting perspectives on privacy, Facebook, how he sees geolocation based businesses being of use to you and I, and more."

Listen to the Complete Interview Here:

Cohn & Wolfe is a global public relations agency that moves quickly, making it singularly-suited to the new era in communications. Across 50 offices in major markets worldwide, we offer a powerful combination of breakthrough, brand-building creativity and pioneering digital and social media strategies.

Closing Keynote at Green Careers Conference LA 2009

"Earthsite's CEO joey shepp described why Twitter is useful in the overall picture when it comes to social media and business."

Source Article: Solar Living Institute Keeps Its Eye on the Prize

Products hyped as 'green' often fall short

By Craig Guillot • Source: Bankrate.com

Despite a plethora of materials and organizations dedicated to green products and services, the definition of "green" can vary between organizations and between consumers. Mic LeBel, a partner at Planet Friendly Public Relations, a firm that represents clients with green products, says "green" is often defined in the minds of the individual consumers. In general, green products uphold the values of fair trade, protecting the environment, supporting sustainable resources and paying workers a living wage.

Joey Shepp, founder and chief executive officer of the green search engine Greenmaven.com, says "green" could apply to any product, service or company that upholds "green values." Examples include organic food, fair trade coffee, organic clothing, renewable energy, LEED-certified green buildings and hybrid vehicles. Shepp says people buy green because they care about the world.

"They can see that by buying this food or product, they're actually helping the environment. It starts with a personal motivation but also moves to a larger environmental and social awareness," says Shepp."

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Each interview covers a visionary's personal story, which is the pursuit of health and spiritual well-being, not only for the visionary, but for family and community, emphasizing how that effort evolves into a larger program benefiting many soul-minds.

Holiday Waste Clogs Bay Area Landfills

SAN FRANCISCO (CBS) ―
Environment & The Green Beat

Americans love to gift wrap. They don't always like to recycle.

The increased waste produced by Americans during the holidays ads tons of trash to our nations landfills. But it doesn't have to. On the CBS 5 Green Beat, Jeffrey Schaub has some ways you can change that trend. 

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Dominican University Offering 'Green' MBA

(© MMVII, CBS Broadcasting Inc. All Rights Reserved.)

By Elizabeth Browne
San Francisco Business Times

Internet search is going green.

At least two local companies are jumping into the vertical search market to help consumer find websites and businesses that fit their environmental and social values.

"It has big implications for those in the mainstream who don't know the right adjective to find what they're looking for", said joey shepp, founder of Green Maven, based in Fairfax.  "They know they want something better for the environment...but they might not know the right questions to ask."

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