Joey Shepp, Green MBA graduate 2005, founder of Earthsite.net and GreenMaven.com was featured in the cover story of the August issue of  Sustainable Industries Journal

Here is a quote from the article:

"Shepp founded Earthsite.net in 2003 to provide marketing, branding, consulting and incubation for environment-focused Web sites.  GreenMaven is an Earthsite.net success story, and after several years in the "green" Web business, Shepp says he has seen a sudden, marked increase in interest over the past year.  Competition for advertising linked to search keywords such as "Green MBA" has multiplied by a factor of 10 to 20, Shepp says."

Click here to view PDF of the magazine article

Source: Pacific Sun
May 4, 2007
by Jacob Shafer

Quote from Article:

Joey Shepp of Fairfax, a graduate of the program, offers a ringing endorsement.

"I was part of the third graduating class, so I had a huge opportunity to help shape the program," says Shepp. "It was amazing—small classes, great faculty and really self-directed."

Shepp has parlayed his educational experience into a career with a Web strategies firm called Earthsite (www.earthsite.net ) that helps green businesses build and maintain an online presence. He's also founder of Green Maven (www.greenmaven.com ), which he describes as "the green Google." It's a search engine that highlights environmentally conscious Web sites—helping enviro types find everything from fair-trade coffee to organic socks.

Asked if green business is a growth industry, Shepp answers without hesitation. "What we're seeing is a new, modern environmentalism that's pro-business and pro-profit," he says. "Environmental problems can be seen as business opportunities, and I think more and more companies are realizing that to maybe sacrifice a little now is to grow for the future. This is a bright green market—one that's looking seven generations into the future."

Shepp is, of course, just one example of the many students who have used the Green MBA as a springboard. Stayton says graduates generally find jobs in three key areas: entrepreneurship, sustainability consulting and what he calls "intrapreneurship," working within established corporations to effect change from the inside out.

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An excerpt from "GREEN SEARCH ENGINE MAKES TIME.COM's TOP 10 LIST OF NEW WEBSITES":

"People want to go green, but they often don't know where to start or even what questions to ask," says Joey Shepp, founder of Green Maven. "Green Maven makes searching for all things green as easy as using Google. If you search for socks, you get organic socks. If you search for cars, you get hybrid cars. Our mission is to make it easy for mainstream to go green."

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January 12th, 2006 

If there's one person who best embodied the spirit of corporate America in the 1980s – the shameless pursuit of profit and the conviction that ethics don't apply in business – it's Ivan Boesky. A legendary Wall Street investor, Boesky made millions trading stock on insider information before the feds caught on and
sent him, along with his trading partners, to prison. Up until the time he was convicted though, much of the business world viewed Boesky as a hero. In 1986 he was invited to speak at UC Berkeley's Haas School of Business graduation ceremony, where he delivered what's become perhaps his best-known line: "Greed is good."

To read more:  greenisgood_bayguardian_article_01-12-06

Excerpt from "Green" Means "Black", by Natasha Dalton",  May 2006 

 "...Another example of this new type of a successful private enterprise is that of Joey Shepp. He is the founder of Earthsite.net — a company building a global network of sustainable businesses. He is also a co-founder of AloNovo.com, a “responsible shopping portal with a mission of empowering consumers to create change.” Joey has consulted many major players in the sustainable economy, including Global Exchange and Fantastic Foods.

“The old way of doing business is going extinct,” he says. “Polluting, cheating, and short-term thinking are not providing the financial returns they used to. There is a new buzz in the business world and it is sustainability. Companies like Clif Bar, Organic Valley, GE, Toyota, HP, and BP are changing the game by investing in sustainable business. When I talk about sustainable business, I mean sustainable profits—and did I mention that environmental and social values are the way to get there? I got a Green MBA to have a competitive advantage in today’s new economy...”

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 November 11, 2005

In the exhibition hall, booths ranged from indigenous Amazon herbal products to fair-trade organic coffees to "green" MBA programs, such as the one offered by New College in San Francisco that promotes ecological sustainability and social justice. Participants debated political issues, lamented global warming and species die-off, and consistently returned to the nitty-gritty of solutions from political advocacy to ecologically sustainable design and business.

 To read more:  bionners_article_mentions_greenmba

January 8th, 2006 

An excerpt ftom  "M.B.A.'s With Three Bottom Lines: People, Planet and Profit," by Abby Ellin:

"...Joey Shepp, a graduate of the University of California, Santa Cruz, received a master's from New College last spring. He chose New College for its smaller classes and ''an education that was more on the cutting edge,'' he says. ''None of the bigger schools had incorporated that level of sustainability in their curriculum.'' A self-described visionary artist, entrepreneur, technologist and, yes, tree hugger, he is now Internet marketing director of Green Festival, which organizes marketplaces for eco-friendly entrepreneurs, and helped found a company that designs Web sites for sustainable businesses and another that grades corporations for their social responsibility..."

PDF:  new_york_times_green_mba_2006-01-08

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