Closing Keynote at Green Careers Conference LA 2009

"Earthsite's CEO joey shepp described why Twitter is useful in the overall picture when it comes to social media and business."

Source Article: Solar Living Institute Keeps Its Eye on the Prize

Products hyped as 'green' often fall short

By Craig Guillot • Source: Bankrate.com

Despite a plethora of materials and organizations dedicated to green products and services, the definition of "green" can vary between organizations and between consumers. Mic LeBel, a partner at Planet Friendly Public Relations, a firm that represents clients with green products, says "green" is often defined in the minds of the individual consumers. In general, green products uphold the values of fair trade, protecting the environment, supporting sustainable resources and paying workers a living wage.

Joey Shepp, founder and chief executive officer of the green search engine Greenmaven.com, says "green" could apply to any product, service or company that upholds "green values." Examples include organic food, fair trade coffee, organic clothing, renewable energy, LEED-certified green buildings and hybrid vehicles. Shepp says people buy green because they care about the world.

"They can see that by buying this food or product, they're actually helping the environment. It starts with a personal motivation but also moves to a larger environmental and social awareness," says Shepp."

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Each interview covers a visionary's personal story, which is the pursuit of health and spiritual well-being, not only for the visionary, but for family and community, emphasizing how that effort evolves into a larger program benefiting many soul-minds.

Holiday Waste Clogs Bay Area Landfills

SAN FRANCISCO (CBS) ―
Environment & The Green Beat

Americans love to gift wrap. They don't always like to recycle.

The increased waste produced by Americans during the holidays ads tons of trash to our nations landfills. But it doesn't have to. On the CBS 5 Green Beat, Jeffrey Schaub has some ways you can change that trend. 

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Dominican University Offering 'Green' MBA

(© MMVII, CBS Broadcasting Inc. All Rights Reserved.)

By Elizabeth Browne
San Francisco Business Times

Internet search is going green.

At least two local companies are jumping into the vertical search market to help consumer find websites and businesses that fit their environmental and social values.

"It has big implications for those in the mainstream who don't know the right adjective to find what they're looking for", said joey shepp, founder of Green Maven, based in Fairfax.  "They know they want something better for the environment...but they might not know the right questions to ask."

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Joey shepp, Green MBA graduate 2005, founder of Earthsite.net and GreenMaven.com was featured in the cover story of the August issue of  Sustainable Industries Journal

Here is a quote from the article:

"shepp founded Earthsite.net in 2003 to provide marketing, branding, consulting and incubation for environment-focused Web sites.  GreenMaven is an Earthsite.net success story, and after several years in the "green" Web business, Shepp says he has seen a sudden, marked increase in interest over the past year.  Competition for advertising linked to search keywords such as "Green MBA" has multiplied by a factor of 10 to 20, shepp says."

Click here to view PDF of the magazine article

Source: Pacific Sun
May 4, 2007
by Jacob Shafer

Quote from Article:

Joey shepp of Fairfax, a graduate of the program, offers a ringing endorsement.

"I was part of the third graduating class, so I had a huge opportunity to help shape the program," says shepp. "It was amazing—small classes, great faculty and really self-directed."

Shepp has parlayed his educational experience into a career with a Web strategies firm called Earthsite (www.earthsite.net ) that helps green businesses build and maintain an online presence. He's also founder of Green Maven (www.greenmaven.com ), which he describes as "the green Google." It's a search engine that highlights environmentally conscious Web sites—helping enviro types find everything from fair-trade coffee to organic socks.

Asked if green business is a growth industry, shepp answers without hesitation. "What we're seeing is a new, modern environmentalism that's pro-business and pro-profit," he says. "Environmental problems can be seen as business opportunities, and I think more and more companies are realizing that to maybe sacrifice a little now is to grow for the future. This is a bright green market—one that's looking seven generations into the future."

Shepp is, of course, just one example of the many students who have used the Green MBA as a springboard. Stayton says graduates generally find jobs in three key areas: entrepreneurship, sustainability consulting and what he calls "intrapreneurship," working within established corporations to effect change from the inside out.

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An excerpt from "GREEN SEARCH ENGINE MAKES TIME.COM's TOP 10 LIST OF NEW WEBSITES":

"People want to go green, but they often don't know where to start or even what questions to ask," says joey shepp, founder of Green Maven. "Green Maven makes searching for all things green as easy as using Google. If you search for socks, you get organic socks. If you search for cars, you get hybrid cars. Our mission is to make it easy for mainstream to go green."

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