A presentation at the LOHAS Forum 2010 on how social media provides many values beyond marking ROI and how engagement is the basis for a new social currency.

Social Media is having a profound impact on the world of marketing, delivering proven financial returns, engaging customer communities, and retooling business as usual. But, with great power comes great responsibility; It’s easy to attract new customers overnight, but it’s also easy to loose your reputation over night. In this brave new world, what are the best practices, latest regulations, and emerging ethics in Social Media Marketing and Corporate Social Responsibility? A new marketing rulebook is being written based on openness, transparency and authenticity. In this presentation learn how you can you can apply Socially Responsible Media for marketing your enterprise. See case studies of how small businesses and corporate brands are reinventing marketing for people, planet, and profits. Get a vision of the near future from joey shepp, new media maven and CEO of Earthsite.net.

 

Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.

Social Media is changing society through concepts such as radical transparency, many to many, and real time search.  Through this presentation, I ask potent questions about how we shape technology, and how technology shapes us.  In the end I remind us to stay human.

 

Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by joey shepp, New Media Maven and CEO of Earthsite.net

Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.

 

Video Presentation

Social Media for Sustainable Business at Presidio MBA from Joey Shepp on Vimeo.

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Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution. Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability. shepp, a new media expert, will help you see a vision of the near future.

Learn how to leverage social media to build an open, authentic brand. Discover how Twitter, Facebook and blogging can help grow your business and communicate your sustainable mission. A must-attend for any business thinking about social media or for those struggling with making it work.

Presentation done at the 2009 San Francisco Green Business Conference produced by Green America.

Earthsite's founder joey shepp will be speaking at Green America's Green Business Conference on Wednesday, Nov 11, 2009.  In Joey's session: The World of Social ‘Business’ Networking attendees will learn how to communicate via new social media tools to build their brand. They will discover how Twitter, Facebook and blogging can help grow your business. A must attend for any business thinking about social networking or for those struggling with making it work.

Earthsite's founder joey shepp will be speaking at the San Francisco Green Festival on Friday, November 13, 2009 at 2 pm on the Mezzanine.  For complete Green Festival program/schedule information, download the SF Program Guide here.

Social Media + Sustainability

Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution.  Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability. shepp, a new media expert, will help you see a vision of the near future.

This will be an interactive session.  Bring your smart phone/mobile device to participate.

After Joey's talk there will be a Green "Tweet Up" at 3 pm.  Come meetup and get to know other Bay Area Green Tweeters, Bloggers, and social media mavens.

On Wednesday, July 22 2009, Earthsite's Founder joey shepp spoke at the CESSE 2009 Conference.  The conference took place at the Loews Royal Pacific Resort in Orlando, Florida.

Joey's talk The Green Workplace was about how we work has a huge impact on our health, our environment, and the products and services we produce. In this workshop he discussed how to adopt green initiatives in the workplace, leading to greater employee health, energy and cost savings, more efficient collaboration, and how to reduce your carbon footprint.  Topics included energy efficiency, paperless office, telecommuting, cloud computing, online collaboration, e-waste recycling, sustainable website hosting, healthy ergonomics, carbon footprint calculators, and green procurement.

The CESSE, Council of Engineering and Scientific Society Executives, incorporated in 1977, is an informal, not-for-profit international organization of chief executive officers and mid-to-senior level staff members of scientific and engineering societies. CESSE offers its members a forum for exchanging information about their experiences and a venue for addressing the problems, challenges, and opportunities they face in operating their societies.

Sustainability Marketing in a World of Radical Transparency.

Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management. At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.

In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.