Joey Shepp on a Panel at the Second Annual AltSearchEngines Day Conference

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Joey Shepp will be speaking on a Green Search Engine panel at the second annual AltSearchEngines Day conference on Monday, March 30th at San Francisco’s Intercontinental Hotel, from 9:00AM – 5:00 PM. If you are in town for Web 2.0, this is a perfect compliment to the week!

For those of you who may not have attended last year, this one-day, grassroots event brings together the best and brightest minds of the “alternative” search engines.  Practically every alternative to the big “G” will be represented, from Microsoft / Powerset and the Yahoo! BOSS team to key vertical search categories: Green Search, Health Search, Image Search, and Semantic Search, plus several special presentations.

This is a unique opportunity to meet some of the most influential names in Search face to face!

Participating Engines will include Powerset, Taptu, Truevert, GreenMaven, GreenPlanetSearch, TheFindGreen, GazoPa, Viewzi, Cooliris, Mednar, SearchMedica, RightHealth, OneRiot, Tazti, SurfCanyon, Worio, Yottalook, TextDigger, StanzIQ, Yahoo! BOSS, and Kosmix, talking about everything from Green Search to Health Search, Image Search, Mobile Search, Vertical Search, and more.

The Open Brand: Beyond Greenwashing

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The Sustainable Enterprise Conference is a day long learning and networking conference dedicated to helping North Bay businesses transition to economic, environmental and social sustainability. The fourth annual conference will be held May 8, 2009 at Sonoma Mountain Village in Rohnert Park, CA. Find out more about our Sponsorship and Registration.

Joey Shepp quoted in Bankrate.com article on Green Product Hype

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Products hyped as ‘green’ often fall short

By Craig Guillot • Source: Bankrate.com

bankrate-logo.gif Despite a plethora of materials and organizations dedicated to green products and services, the definition of “green” can vary between organizations and between consumers. Mic LeBel, a partner at Planet Friendly Public Relations, a firm that represents clients with green products, says “green” is often defined in the minds of the individual consumers. In general, green products uphold the values of fair trade, protecting the environment, supporting sustainable resources and paying workers a living wage.

Online Tools for the Future of Filmmaking

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Speaking at 2009 Wild and Scenic Film Festival presented by Patagonia

Wild LogoFINALtourcolor.JPGThe world of video is moving online fast and the implications to filmmakers and audiences are paramount. It has become the norm for filmmakers to have an online reel and moreover to lead marketing using online video.

In this workshop learn how to leverage the latest online tools to promote, distribute, and enhance your filmmaking; gain a global audience, make money with advertising, and be prepared for the future of online video.

The Green Web :: How the Internet is advancing Sustainability

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Speaking at Green Festival San Francisco 2009

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Business and individuals are leveraging the power of the Internet to grow the green economy.  Principles of interconnectedness, accessibility, transparency, and democracy are powerfully demonstrated in the emerging Web 2.0 landscape.  This presentation will provide case studies in Social Media, Online Activism, Green IT, Open Source Software, and Mobile Applications.  Come learn how you can go green online.

Green Marketing 2.0: It’s about Trust

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Speaker at Sustainable Enterprise Conference 2008

Traditional top-down marketing is dead. Consumers don’t trust advertising, but they do trust each other. Online technologies such as FaceBook, MySpace, and the iPhone are facilitating a revolution in peer-to-peer communication. How does business today engage with new online strategies to build loyal customer communities? Learn about Social Media, Online Video, Mobile Phones, Blogs, and other rapidly emerging technologies that are forever changing the foundations of marketing. Learn how Sustainable Business is perfectly aligned to take advantage of this new era of Transparency and Trust. Joey Shepp will help you decode the online jargon and prepare you for marketing in an online world.

Joey Shepp as a Panel Speaker at San Francisco Green Festival 2007

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Clean Technologies Driving the Green Economy

What is clean tech and how does it fit in with ecological and sustainable principles? From biofuels to utility development based on nature’s own systems, clean technologies and the engines that fund them are diverse and far-reaching. Learn about innovative green technologies from local visionaries whose work is changing the face of technology as we know it around the world.

Joey Shepp is the Keynote Speaker at Green Drinks

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Delivering Green to Mainstream

How to leverage the power internet to market to the Green Consumer

  • Who is the Bright Green Consumer?
  • How to position Green for the Mainstream
  • WhyGreen Consumers love the internet
  • Case Studies in how businesses are using the internet to connect with the Green Consumer
  • Online strategies for small green business

Joey Shepp featured as Green Expert on CBS News

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Holiday Waste Clogs Bay Area Landfills

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SAN FRANCISCO (CBS) ―
Environment & The Green Beat

Americans love to gift wrap. They don’t always like to recycle.

The increased waste produced by Americans during the holidays ads tons of trash to our nations landfills. But it doesn’t have to. On the CBS 5 Green Beat, Jeffrey Schaub has some ways you can change that trend. 

Watch the Video >>