Author Archive

The Green Workplace

Written by Joey Shepp on . Posted in presentations

On Wednesday, July 22 2009, Earthsite’s Founder Joey Shepp spoke at the CESSE 2009 Conference.  The conference took place at the Loews Royal Pacific Resort in Orlando, Florida.

Joey’s talk The Green Workplace was about how we work has a huge impact on our health, our environment, and the products and services we produce. In this workshop he discussed how to adopt green initiatives in the workplace, leading to greater employee health, energy and cost savings, more efficient collaboration, and how to reduce your carbon footprint.  Topics included energy efficiency, paperless office, telecommuting, cloud computing, online collaboration, e-waste recycling, sustainable website hosting, healthy ergonomics, carbon footprint calculators, and green procurement.

The CESSE, Council of Engineering and Scientific Society Executives, incorporated in 1977, is an informal, not-for-profit international organization of chief executive officers and mid-to-senior level staff members of scientific and engineering societies. CESSE offers its members a forum for exchanging information about their experiences and a venue for addressing the problems, challenges, and opportunities they face in operating their societies.

Green America Webinar: The Open Brand, Beyond Greenwashing

Written by Joey Shepp on . Posted in presentations

Sustainability Marketing in a World of Radical Transparency.

Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management. At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.

In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.

The Open Brand: How Twitter is Pushing Radical Transparency in Brand Management

Written by Joey Shepp on . Posted in presentations

This presentation was delivered as an introduction to a panel on “Open Brands” at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand ‘unconference’ session to make this happen.

Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you’ve heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!

Joey Shepp Speaks at the 6th Northbay Growth & Innovation Forum

Written by Joey Shepp on . Posted in presentations

At the 6th Northbay Growth & Innovation Forum held in Santa Rosa, Joey Shepp, founder of Earthsite, spoke to a large audience of business professionals and entrepreneurs. Speaking along-side Steve Weiss, co-founder of the North Bay Angels, Joey presented on the topic of social media and how small to medium sized businesses can leverage “customer powered marketing.”