Social Media is the Tipping Point for Sustainability

earth-internet

Joey Shepp is a designer, entrepreneur, technologist, ecologist, and eternal optimist. Founder of several successful companies, he enjoys sharing his knowledge in sustainable business, internet technology, and green lifestyles.
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Green Expert

Joey has over 10 years of experience guiding companies in Sustainble Management and Green Marketing.

  • BA in Ecological Design
  • MBA Sustainable Enterprise
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Social Entrepreneur

  • GreenMBA: Graduate School Program Director
  • Earthsite: Founder, Web Strategy for Sustainable Brands
  • Green Maven: Founder, The Green Search Engine

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Professional Speaker

Joey delivers a compelling stage presence with topics such as:

  • Sustainable Brands
  • Clean Technology
  • Social Media
  • Future Trends

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Communicating Sustainability using Social Media


Companies today are able to engage in dialogue with their consumers through a variety of mediums, from traditional methods such as product packaging, to newer methods such as social media. However, according to a recent study by Carbon Trust, only a small percentage of consumers place confidence in companies' sustainability claims. Additionally, hesitations in integrating social media into communications strategy still exist alongside a lack of understanding of how effective these tools can be. Our session today will examine how synergies between social media and communication strategy can have a tremendous impact by restoring consumer confidence, creating two-way dialogue, and promoting green practices. We investigate cost, return, strategy, transparency, and benchmarking for these communications campaigns, within the greater conversation of how this form of new media and globalization have compelled change in the corporate- consumer relationship.

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Social Media for Social Good

Joey shepp, founder of Earthsite, discusses the ways social media is changing society for the better – through radical transparency, crowd sourcing and global interconnectedness. Learn about the latest trends, how social media is being leveraged for social good and how you can join the revolution. In this presentation, joey asks potent questions about how we shape technology, and how technology shapes us.

Social Media for Sustainable Enterprise

Social Media is translating sustainability principles into business practice through radical transparency, networked collaboration and optimized efficiency. In this workshop, joey shepp will lead you through world-changing trends, new-paradigm principles and real-world applications in leveraging social media for your sustainable enterprise. Go beyond marketing in applying social media to all areas of your business. Gain practical digital business skills to drive sales, cut costs, engage customers and reduce your carbon footprint.

Social Good Media

How to Leverage Social Media for Social Good

How to leverage social media for social good. Social Media is changing the world for the better. In this presentation learn about current social media trends, principles of social good media and see "cause studies" with sample videos.

Social Media for Green Careers

Presented at the Eucalyptus Magazine Green Careers Expo

How to leverage social media to advance your sustainability career. Learn now social media and sustainability have a perfect fit and can work in tandem to build your personal brand, land a green job or create your dream job.